Everyone is planning to grow their hotel business but there are many obstacles to grow business in hospitality industry. And this time, we've got just the right tips for you to have your way around the industry.
The hospitality industry is the one which is ever evolving; being at the forefront in comparison with other hotels. Every other day, you will find new competitors and new challenges to grow you business and make your hotel good in comparison with your competitors.
All you need to do is start with new ideas to grow your business. Here are top 5 tips to grow your hotel business.
1. Work on Online Travel Agents (OTAs) strategies
OTAs plays very important role in growing your hotel business online. Every hotelier should build connections with at least 2-3 OTAs for managing hotel business efficiently.
An appropriate hotel description, listing out your amenities and posting clear and relevant images of your hotel will keep you in the forefront and make you visible to others on the OTAs and all these things matters a lot because it will increase your bookings and ratings.
2. Direct Bookings
Every hotelier plan more for direct bookings because nowadays, most of the guests prefer direct bookings. Build direct contacts with guests and try to understand their needs and devise a strategy according to that. More direct bookings will save your commission of online travel agents. You can get bookings through hotel website, social media pages or direct calls. Make your website mobile friendly and easily accessible. Create a page on social media portals like facebook & instagram and post creatives about the services and amenities of hotel. Add your contact details on website and on social media pages as well.
Digital Marketing a proven and the most effective method to help a hotel get more bookings. Say goodbye to the old school methods of traditional marketing. If you haven’t yet done this until now; this is the time to welcome the new aspects of digital marketing to grow your hotel business.
That includes SEO for your website, Social Media Marketing, Email Marketing, Paid Advertising; and well, the list is endless. Try your luck in any or all of these, and see how it works out for you. Reach out to your guests from these mediums, and it will turn your bookings and revenue upside down.
4. Focus on your reviews
Responding to the feedback from your clients is vital for any business. Be on a constant lookout for any kind of online reviews are very important for hotel business it will decide your online reputation among all others. Reply all reviews whether it is negative or positive. You most certainly know that the more your guests post positive reviews, the more likely it is for you to get bookings. A single negative review out of many positive can down your business in no time. Ask your guests to give review on OTAs and on social media pages to increase visibility of your hotel.
5. Right Price at Right Time
Setting up right pricing plays a prominent role in helping you grow your hotel business. Given the competition in the hospitality business, it is important for any hotel to plan their inventory pricing that attracts more guests. Keep an eye on what your competitors are doing, determine the pricing strategy they’re employing and devise your own.
What more you can do is, put together flexible pricing of your inventory depending on the seasons, occupancy and even number of guests staying in a room.
Strategies and Tactics for Online Reputation Management Across all segments of the hotel and hospitality
industry, online reputation has become one of the most powerful drivers of
revenue and growth. Whether you’re managing a boutique resort with a dozen
rooms or an international destination brand with tens or hundreds of hotel
properties around the world, your ability to monitor, influence, and improve
the way your hotel is perceived online by existing and potential guests can
spell the difference between winning and losing. This is where hotel reputation
management comes in. To ensure that your online reputation is driving guests
to your hotel — instead of away from it — we created a list of hotel reputation
management best practices and tactics. 1. Claim your
business listing- Whether you like
it or not, whether you are aware of it or not, your hotel is probably already
listed on a number of social media platforms, online review sites, and search
engines. The first step to
Revenue Management Strategies For HotelsRevenue Management has contributed millions
to the bottom line, and it has educated our people to manage their business
more effectively. When you focus on the bottom line, your company grows.— Bill
Marriott Jr., Chairman and CEO, Marriott International The standard definition simply has
to be mentioned: Revenue management is selling “the right product to the right
customer at the right time to the right price.” Furthermore I would like to
add; through the right channel. Hotel Revenue Management is about becoming the
architect of your own fortune. A hotel room is a perishable product, since the
number of hotel rooms is limited. As a result, customer satisfaction and
pricing remain the most important dynamic variables, which are subject to Hotel
Revenue Management. It is all about balancing demand and capacity by
forecasting prices for the purpose of maximizing the effectiveness of hotels’
However, the rise of the internet during the 2…