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Showing posts from August, 2018
Strategies and Tactics for Online Reputation ManagementAcross all segments of the hotel and hospitality industry, online reputation has become one of the most powerful drivers of revenue and growth. Whether you’re managing a boutique resort with a dozen rooms or an international destination brand with tens or hundreds of hotel properties around the world, your ability to monitor, influence, and improve the way your hotel is perceived online by existing and potential guests can spell the difference between winning and losing. This is where hotel reputation management comes in. To ensure that your online reputation is driving guests to your hotel — instead of away from it — we created a list of hotel reputation management best practices and tactics.
1: Claim your business listing. Whether you like it or not, whether you are aware of it or not, your hotel is probably already listed on a number of social media platforms, online review sites, and search engines. The first step to protecting an…

STRATEGIES TO DEVELOP A WEBSITE- Hospitality Minds

STRATEGIES TO DEVELOP A WEBSITE Since its popularisation, back in the 90's, the Internet has come a long way. In the last 25 years, websites have changed dramatically and these changes have also generated new dynamics of personal and professional interactions, influencing consumer habits and requiring new marketing strategies in which brands have to quickly adopt an approach centred on the users. In the hospitality industry, the changes caused by the new digital dynamics are huge. Nowadays, consumers have total control of all steps of planning a trip: from searching for a destination to booking the accommodations. This makes it mandatory for any hotel to have a solid online presence, in order to lead the consumer from the search engine directly to the hotel's official website – the main online sales channel and the primary point of contact between a guest and the hotel. Here are the 7 steps that you should follow to make your website more powerful, 1. Content is (still) king- Cont…

Revenue Management Strategies- Hospitality Minds

Revenue Management  Strategies For Hotels Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows.— Bill Marriott Jr., Chairman and CEO, Marriott International  The standard definition simply has to be mentioned: Revenue management is selling “the right product to the right customer at the right time to the right price.” Furthermore I would like to add; through the right channel. Hotel Revenue Management is about becoming the architect of your own fortune. A hotel room is a perishable product, since the number of hotel rooms is limited. As a result, customer satisfaction and pricing remain the most important dynamic variables, which are subject to Hotel Revenue Management. It is all about balancing demand and capacity by forecasting prices for the purpose of maximizing the effectiveness of hotels’ resources.
However, the rise of the internet during the 2…

Strategies for Hotel Social Media Marketing- Hospitality Minds