What is the role of Marketing in the Hotel Industry? In any organisation, marketing strategy is critical to establish a brand, attracting new customers, and retaining existing clients. Because tourism accounts for the majority of the hospitality industry, a consistent brand identity is extremely critical. Marketers aim to guarantee that clients are aware of their brand so that they would utilise their services again. Because repeat customers account for such a large amount of revenue, your marketing plan should be balanced between maintaining relationships with existing customers and seeking out new ones. Success Methodologies To establish and execute an effective marketing plan , the hotel industry use a variety of approaches. The following are some of the most common brand success tactics used by marketers. Research For a variety of reasons, customers pick hotels and other hospitality services. Marketers' role is to identify what factors influence customers' decisions to use